Lion Milk Chocolate Bar Multipack

Lion Milk Chocolate Bar Multipack

Brand: Lion
Category: Chocolate And Confectionery
Weight: 4 a pck
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  • Crispy filled wafer, chewy caramel & crunchy cereals covered in smooth milk chocolate
  • No artificial colours, flavours & preservatives

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Multipack bars - Not for individual resale

Product Marketing

A multipack of 4 delicious bars of crispy filled wafer, chewy caramel, crunchy cereals covered in smooth milk chocolate.
LION® was launched in the UK in 1976 by Rowntree Mackintosh under the name "Lion Bar", with the strapline "Crunch it, chew it. When you feel like a great big bite" and was soon a roaring success with consumers.
It was first produced at the York factory in the UK before being transferred to the Fawdon factory in Newcastle in 1978.
In 1988 is was re-branded LION® and now is available in over 40 countries worldwide.
The LION® product with its rugged appearance and combination of crispy filled wafer, chewy caramel and crunchy cereals covered in smooth milk chocolate, has provided a substantial, multi-textural bite across the decades.
The 1980 TV advertisements 'In the wild' featured real lions filmed on location in their natural habitat - which made for compelling viewing and was then re-enforced with the 'Wild Thing' advertisement in 1986 which again feature the king of the jungle in his natural environment.
LION® does not contain any artificial colours, flavours or preservatives.

Brand Marketing

Have you tried the peanut LION®?

A delicious combination of crispy wafer with a natural peanut filling, chewy caramel, crunchy cereals and peanut pieces covered in smooth milk chocolate.


Nutritional Information

Per 100g Per serving** Reference Intake* %RI*
Energy 2023kJ 607kJ 8400kJ  
483kcal 145kcal 2000kcal 7%
Fat 22.1g 6.6g 70g 9%
of which saturates 11.8g 3.5g 20g 18%
Carbohydrate 64.7g 19.4g 260g 7%
of which sugars 43.8g 13.1g 90g 15%
Fibre 1.5g 0.5g - -
Protein 5.5g 1.7g 50g 3%
Salt 0.50g 0.15g 6g 3%
*Reference Intake of an average adult (8400kJ/2000kcal)
**One Bar
Pack contains 4 servings
Servings should be adjusted for children of different ages

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